Business Go To Market Strategy

  • Covering critical understanding of company and customer from the point of view of SWOT Analysis
  • Covering Political, Economic, Socio-Cultural and Technological Factors as part of the preliminary activity in the Go-To-Market Process namely:
    • Target Market for the product or service
    • Value Proposition
    • Differentiator
    • Differentiator
    • Marketing Approach
  • Understand and advise on competitive landscape with relevance to the offering and price points
  • Assist clients in identifying, negotiating with and appointing suitable intermediaries whose services may be required