Blockchain meets brands! The bluetick check in authenticity.

Our Director, Dr. Sujata Seshadrinathan discusses the potential of blockchain technology to enhance brand management strategies. She highlights the benefits of blockchain, such as decentralized databases, peer-to-peer information transmission, transaction visibility, and enhanced data security! Giving more insights about how blockchain can help brands improve authenticity, streamline processes, and build trust with consumers!

Source: Financial Express