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Business Go To Market Strategy
Covering critical understanding of company and customer from the point of view of SWOT Analysis
Covering Political, Economic, Socio-Cultural and Technological Factors as part of the preliminary activity in the Go-To-Market Process namely:
Target Market for the product or service
Value Proposition
Differentiator
Differentiator
Marketing Approach
Understand and advise on competitive landscape with relevance to the offering and price points
Assist clients in identifying, negotiating with and appointing suitable intermediaries whose services may be required
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