Business Go To Market Strategy

• Covering critical understanding of company and customer from the point of view of SWOT Analysis
• Covering Political, Economic, Socio-Cultural and Technological Factors as part of the preliminary activity in the Go-To-Market Process namely:
  • Target Market for the product or service
  • Value Proposition
  • Differentiator
  • Differentiator
  • Marketing Approach
• Understand and advise on competitive landscape with relevance to the offering and price points
• Assist clients in identifying, negotiating with and appointing suitable intermediaries whose services may be required